At Fishouflage, our beliefs and passion for the outdoors may seem a little old school to some.  We believe in treating customers the way we’d like to be treated.  We believe in creating quality products, standing behind them, and giving our customers a good and fair buy for their purchase. 

We believe in giving back, so that future generations will feel the excitement of a misty morning cast at first light.  We believe that the friendships and camaraderie outweigh the days catch, and that there really is no such thing as a bad day of fishing.

Fishouflage set out to build a brand that would bring together the millions of good hearted, passionate fishermen and women of the world.  Have you ever noticed that people who fish are some of the most friendly you meet?  They’re often patient, smile more, and are ready to lend a hand or share a story?

Those people.

The Fishouflage collection of patterns was born for a love of fishing, and now offers a popular line of apparel and other merchandise that look great and wear well.  We are a small, family-owned business.  We answer our own phones.  We reply directly to our customer’s emails.  We care very much about your satisfaction, and promise to treat you like family.  Thank you for considering a purchase!

For our fellow fishermen and women in the United Kingdom, whether you’re fishing on the bank or sharing a pint on the high street, we hope you enjoy sporting high quality Fishouflage headwear and apparel to show your dedication and appreciation of your Carping or Predator fishing lifestyle.

Our Pattern, Your Passion.